How much did mascara cost in the 1930's?

How much did mascara cost in the 1930's?How much did mascara cost in the 1930's?
At the start of the 20th Century, it was thought improper for respectable women to wear make up. Cosmetics were often sold 'under the counter'. Cosmetics hadn't really come into its own in the 1920s. Women often created their own ';cosmetics';. Burnt matchsticks were used to darken eyelashes, and geranium and poppy petals stained the lips.





However, Selfridges changed this by becoming the first store to openly sell powder and rouge. Gradually, wearing make up became more acceptable.








During the Suffragette Movement of the 1910s, many women wore bright red lipstick as a symbol of their defiance. The influence of the film industry in the 1920s and the glamour of Hollywood actresses, created a new demand for a variety of cosmetic products.





Established in London in 1834, Rimmel is one of the world鈥檚 oldest cosmetics brands. Eugene Rimmel was an expert perfumer and cosmetics visionary. The Parisian cosmetics company Coty (created in 1904) opened a subsidiary branch in London in 1922.





Tangee Lipstick (Sometime in the 1920's)





Alexandra de Markoff Foundation (Sometime in the 1920's)





Maybelline first launched it compact Mascara in 1917. This product was so well received that women all over America were clamouring for Maybelline at every drugstore. Then, Maybelline's first eyeshadow line was introduced to the market with ';Eyes that glow with enchantment'; as the Maybelline mystique throughout the 1920's and 1930's





Est茅e Lauder


As Esty traveled between beauty parlors, she always carried extra supplies of her offerings and wax paper. She would leave samples of her products with the women she met-a shaving of lipstick, a dollop of All-Purpose Cr猫me, a spoonful of turquoise eye shadow. This practice was unusual at the time. In the 1920s and 1930s, cosmetics makers did not generally hand out products. But the entrepreneur believed strongly in the quality of what she made and the power of giving women something for nothing.





The House of Cyclax


Ladies of society liked to preserve the myth of being naturally beautiful. A Mrs. Henning, who owned a beauty salon in South Molton Street, London, which later became the House of Cyclax, had a special back door for embarrassed clients. Heavily veiled, a lady would hurriedly alight from her carriage and disappear into the discreet entrance.





Initially Mrs. Henning sold creams plus three shades of rouge. Hostesses also used 'papier poudre' (still available from Avon and at some make up counters today). 'Papier poudre' came in books of colored paper and pressed against the cheeks or nose, the leaves of powder removed shine.





Helena Rubenstein Cosmetics


With such primitive cosmetics as these it was inevitable that those who could afford it would flock to Helena Rubenstein's salon when she opened in London





Elizabeth Arden developed cleansing and nourishing creams, tonics and lotions.


Source(s):


http://www.fashion-era.com/make_up.htm#T鈥?/a> House Of Cyclax; http://beauty.about.com/index.htm; http://www.thefedoralounge.com/showthrea鈥?/a> http://hbswk.hbs.edu/item/2175.html; http://www.3r.com.my/maybelline.htm; http://www.museumoflondon.org.uk/English鈥?/a>How much did mascara cost in the 1930's?
Not much....?
like 50 cents y?